2013 INTEGRATED PRINT FORUM
Are you ready to take your print and direct communications to the next level, but feel that you need more guidance on what works, what the trends are, and where the future is taking us? The 2013...
View ArticleINTEGRATE DIRECT MAIL AND SOCIAL MEDIA FOR MAXIMUM IMPACT
A while back, while browsing some of my bookmarked pages for must-read articles, I stumbled upon a concept that I now keep written on a sticky note on my computer at all times: Marry the romance of...
View ArticleINBOUND VS OUTBOUND MARKETING: WHY NOT BOTH?
Not to discredit my alma mater (nor the value of my education), but one thing I certainly don’t remember learning in my marketing classes was the differences between inbound and outbound marketing and...
View ArticleHOW NFC IS SLOWLY TAKING OVER THE MARKETING WORLD
I’ve heard this 3 letter acronym thrown around increasingly in the last year: NFC. Still trying to understand how to maximize QR Codes and Augmented Reality (AR), I didn’t want to throw a wrench in the...
View ArticleMOBILE IS THE NEW FRONTIER OF PRINT
Mobile is here, are you ready? It seems that every time I go to the gym, I see people working out in between checking their phones for text messages. In line at the grocery store, the person in front...
View ArticleWHEN MAIL IS MORE THAN JUST MAIL
The future of mail is now. It’s time to embrace the changing landscape of direct mail marketing. We are no longer limited by lack of technology. From data to mobile, marketing is evolving with the...
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